Point-of-Purchase (POP) displays in Karnataka are strategic marketing tools used by retailers to attract customer attention at the point of sale. These displays, often vibrant and eye-catching, showcase products, promotions, and brands to drive impulse purchases. In Karnataka, POP displays are commonly seen in both traditional markets and modern retail outlets, reflecting the state's diverse consumer base. They play a significant role in enhancing brand visibility and influencing buying decisions, particularly in high-footfall areas such as malls, supermarkets, and local stores.